Mobile applications are at the very core of human existence due to the concomitant progression of the internet. With an explosion of mobile apps available on the App Store and Google Play there is a need for app developers to realize the value associated with branding in cut throat competition.

The Importance of App Store or App Branding

App Store or App Branding is defined as the collection of graphics and textual elements representing an app in the Apple environment. Graphic elements include app icon app title app screenshots the description of the app and some other advertising materials.

Good App Store branding is necessary for arousing users  interests the credibility of the app and even the actual download of the app. App users appliances earned the use of well designed icons and screenshots to back up the app engagement and conversion rates.

Main Components of App Store Branding

App Icon It is the first image users see and are likely to form the first impression about. It must be unique easy to recall and illustratively describe the main intention of the app.

App Name The name of the app or specific application shall be rare self descriptive and easy to recall. It is vital for both search engine efforts and brand visibility.

Screenshots Show the different facets of the application and how it works. With the right images or graphics screenshots can effectively present an applications value.

A Brief Overview of Google Play Branding 

Branding in Google Play includes some similar features as the App Store such as the app icon name of the app images description and advertisements about the app. 

App developers are required to submit the relevant app to Google Play which stipulates certain branding elements. For an app to be properly featured on the app it has to comply with that criteria. 

The Need for Branding on App Store and Google Play

There is only so much that an entrepreneur can do and having a well known brand on the app undoubtedly gives an upper hand against competitors in the crowd of apps. 

Apps that are branded are likely to be more trustworthy in the eyes of the app users as well and therefore have a high likelihood of making a lot more sales and increasing their customer retention rates. 

Branding when done equally on all touchpoints establishes brand identity in users minds which promotes brand recognition over a significant amount of time. 

Conclusions

To sum it up branding in the Google Play Store and App Store is the most integral part of the success of an app in such a competitive market today. With important aspects such as the app icon name of the app and screenshots of the app being optimized developers stand a chance to improve visibility. In turn this would lead to greater app credibility and help in creating user engagement all of which are key factors in boosting the apps downloads.