Banner designing is a process of creating graphical advertising materials that are generally shown on internet sites, social media, or real  world places in order to promote products, services, events, or brands. These are developed in a way to grasp the beholder s attention and communicate the information in a compelling manner using different visual, text, and branding features.

The creation of a banner by a designer comes from the significance of eye  catching ads with the emphasis on the message in the world of competition that we experience. Well  designed banners can 

Increase Brand Awareness  Advertisement that is well designed is very much effective in getting the companys name known and recognized among the target audience.

Drive Traffic  Interactive banners containing clear calls to action can result in websites, landing pages, or physical locations being flooded with visitors.

Boost Sales and Conversions  Professional banners can have a dramatic influence on the consumer s decision  making process and thus can influence to buy or take the expected action.

Communicate Messages  Banners are the channel through which companies send the main communication about new products, discounts, conducting promotions, and announcements to the audience.

Enhance Marketing Campaigns  Inserting banners into marketing campaigns might help in extends the Thin reach and the strong effectiveness of the marketing campaign through various media.

Overall, the successful creation of a banner plays a vital role in the engagement of the audience, conveying the message in the most efficient way and achieving marketing objectives.